Domain Name

Guides and tips on domain names: selection, registration, management, and brand protection strategies.

6 articles

February 2026

February 2, 2026

6 Scenarios to Anticipate Before Applying for a .brand

Lost auction, 5-year abandonment, migration failure: anticipate the risks of an ICANN 2026 gTLD application with detailed contingency plans.

February 1, 2026

Maximum score 99 points, 4 knockout criteria: objectively assess whether your company should apply for the ICANN Next Round 2026.

January 2026

January 29, 2026

From DVAG (10,562 domains) to Toyota: analysis of 5 .brand models by country. Discover which strategy to adopt based on your industry.

January 28, 2026

From .dvag (10,562 domains) to .ferrari, .zara, and .google: discover why 494 global companies have invested in their own .brand TLD.

January 27, 2026

From $350K for a .brand to over a million for a commercial gTLD: discover all ICANN 2026 application costs.

January 26, 2026

On April 30, 2026, ICANN opens applications for new domain extensions. A complete breakdown for decision-makers.