New gTLD 2026: state of play after Reveal Day
On Reveal Day, October 7, 2026, ICANN published 1,615 primary-string applications and 263 contention sets. Replacements until October 21, final list on November 17.
ICANN
News and analysis about ICANN, the global organization that coordinates domain names and IP addresses on the Internet.
7 articles
August 2026
February 2026
Should You Apply? The 15-Criteria Decision Matrix
Maximum score 99 points, 4 knockout criteria: objectively assess whether your company should apply for the ICANN Next Round 2026.
January 2026
Global .brand Benchmark: 5 Strategic Models Decoded
From DVAG (10,562 domains) to Toyota: analysis of 5 .brand models by country. Discover which strategy to adopt based on your industry.
.brand TLD: why major brands create their own domain extension
From .dvag (10,562 domains) to .ferrari, .zara, and .google: discover why 494 global companies have invested in their own .brand TLD.
How Much Does a gTLD Really Cost? Complete ICANN 2026 Budget
From $350K for a .brand to over a million for a commercial gTLD: discover all ICANN 2026 application costs.
ICANN Next Round 2026: First Opportunity in 14 Years
On April 30, 2026, ICANN opens applications for new domain extensions. A complete breakdown for decision-makers.