.brand
Everything about .brand TLDs: strategic benefits, case studies, and guide to obtaining your own brand extension.
6 articles
February 2026
Should You Apply? The 15-Criteria Decision Matrix
Maximum score 99 points, 4 knockout criteria: objectively assess whether your company should apply for the ICANN Next Round 2026.
January 2026
Global .brand Benchmark: 5 Strategic Models Decoded
From DVAG (10,562 domains) to Toyota: analysis of 5 .brand models by country. Discover which strategy to adopt based on your industry.
.brand TLD: why major brands create their own domain extension
From .dvag (10,562 domains) to .ferrari, .zara, and .google: discover why 494 global companies have invested in their own .brand TLD.
How Much Does a gTLD Really Cost? Complete ICANN 2026 Budget
From $350K for a .brand to over a million for a commercial gTLD: discover all ICANN 2026 application costs.
ICANN Next Round 2026: First Opportunity in 14 Years
On April 30, 2026, ICANN opens applications for new domain extensions. A complete breakdown for decision-makers.